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The Chase and Sanborn Hour
Overview
The Chase and Sanborn Hour was the umbrella title for a series of US comedy and variety radio shows, sponsored by Standard Brands' Chase and Sanborn Coffee, usually airing Sundays on NBC from 8pm to 9pm during the years 1929 to 1948. The series began in 1929 as The Chase and Sanborn Choral Orchestra, a half-hour musical variety show heard Sundays at 8:30pm on NBC. When Maurice Chevalier became the show's star, he received a record-breaking salary of $5000 a week. Violinist David Rubinoff, became a regular in January 1931, introduced as "Rubinoff and His Violin." With Chevalier returning to Paris, Eddie Cantor was chosen as his replacement and the new 60-minute program, The Chase and Sanborn Hour, was launched September 13, 1931, teaming Cantor with Rubinoff and announcer Jimmy Wallington. The show established Cantor as a leading comedian, and his scriptwriter, David Freedman, as “the Captain of Comedy.” When Jimmy Durante stepped in as a substitute for Cantor, making his first appearance on September 10, 1933, he was so successful that he was offered his own show. Then the world's highest paid radio star, Cantor continued as The Chase and Sanborn Hour's headliner until November 25, 1934.