Forget The Rules

Overview

Forget the Rules is an Australian short form episodic comedy drama cited by many as the first scripted drama in the world to simultaneously broadcast over broadband, mobile phones and TV. It is a good example of the push model of Crossmedia. It was noted as one of the more successful models of an often failed interactive format that included audience input into the script and submitting visual elements as part of a tight weekly production cycle. It was conceived and piloted in Australia during 2004. In Canada, Season 1 has been broadcast on Movieola.